Rhishja Larson, founder of Saving Rhinos, discusses the illegal trade in rhino horn and what can be done to stop it. She tells “The WildLife” host Laurel Neme that, because rhino horn has no real medicinal properties, this multimillion dollar illegal trade is built on a myth. Rhishja is trying to bust this myth – which in turn would eliminate the market for rhino horn. Rhishja also explores alternatives for dealing with the illegal rhino horn trade, including treating it as an organized crime with significant penalties and burning stockpiles of confiscated rhino horn as a statement to show the world that the animals are more valuable alive than dead. Rhishja Larson is a writer, activist, designer, and founder of Saving Rhinos. She launched the Saving Rhinos website in December 2007 to raise public awareness about the illegal rhino horn trade and the rhino poaching crisis. The Saving Rhinos website and its companion blog (www.rhinoconservation.org) provide a wealth of public awareness and education materials to schools, organizations and individuals all over the world and provides news, commentary, and insight on the illegal trade in rhino horn and the current rhino poaching crisis. In addition to writing her own blog Rhino Conservation: Rhino Horn is NOT Medicine, Rhishja has been a guest blogger on National Geographic’s NatGeo News Watch. She is also a writer for Bush Warriors, and has written for Green Options Media, focusing on endangered species protection and illegal wildlife trade. Her articles have been referenced and included in both print and online publications, such as Science News (Asian vultures), National Wind Watch (California condors), WildAid (elephant poaching), Bush Warriors (rhino poaching), The Rhino Print (Javan rhino), and International Zoo News (Javan rhino). This episode of “The WildLife” aired on The Radiator, WOMM-LP, 105.9 FM in Burlington, Vermont on August 2, 2010.